Mission Statement

Operation Lift will provide alternative transportation to eligible persons who are unable to access conventional transportation in the City of Brantford

Vision Statement

• We will provide equitable and reliable transportation to eligible persons.
• We will deliver caring, professional service to our community.
• We will be accountable to our community and our partners.
• We will keep pace with service demand within our resources.

Values

Respect and Reliability


BOARD STRATEGIC PLAN - 2011-2013
EXECUTIVE SUMMARY

Operation Lift Inc. is a non-profit corporation and a registered Canadian charity. The organization was formed in 1975 and is governed by a volunteer Board of Directors. As the specialized transportation provider for seniors and persons with disabilities in the City of Brantford Operation Lift takes its role very seriously.

In an effort to continually strive toward improving the delivery of service in all regards the Board of Directors of Operation Lift committed to the development of a new strategic plan.
Input was solicited from the Board and senior staff in a two part process. The first involved a SWOT analysis which looks at organizational strengths, weaknesses, opportunities and threats and the second then considered the strategic directions that should be considered for the organization. Over several months Board Vice-Chair Linda Hunt facilitated the process and helped to mold the findings into four clear focus areas.

The four areas are:
Operational/service, funding/finance, public relations and human resources.
Further meetings and discussions regarding the four focus areas and subsequently the development of the strategic initiatives for each were put in place. Several Board members volunteered even more of their time by agreeing to act as Chairs for each of the focus areas. Their role as Board members and now as chairs for the implementation of the strategic plan will be of significant importance and benefit to the organization.

The 2011-2013 strategic plan was approved by the Board of Directors on April 20, 2011.

This Strategic Plan recognizes the Mission, Vision and Values of Operation Lift and encompasses aspects related to governance, operations, community-mindedness and most importantly the continued commitment of the organization to meet the specialized transportation needs of eligible seniors and persons with disabilities who reside in the City of Brantford today and into the future.

FOCUS AREAS
#1 - ‘Operational/Service’ is chaired by Past Chair, Fred Reitsma. The items identified within the strategic analysis are broad and cover key operating and service delivery issues.
*service expansion and its implications service knowledge, staffing, capital, customer service efficiencies
*passenger safety
*budget direction
*service stability

#2 - Funding/Finance is chaired by Board Treasurer, Jack Marshall. The items identified within the strategic analysis in this area have somewhat more focus.
*financial security
*partnership opportunities
*revenue generators and fundraising

#3 – Public Relations is chaired by Board Vice-Chair, Linda Hunt. The items identified within the strategic analysis in this area are broad with the community as the focus.
*increased OL awareness
*organizational branding and transparency
*community ‘connectedness’

#4 – Human Resources is chaired by Board member, Marc Bannister. The items identified within the strategic analysis in this area focus internally on employee related matters.
*training
*workplace relationships
*support systems

In all four areas the Board Champions are leading the charge toward the full implementation and completion of Operation Lift’s Strategic Plan.